You may know your embroidery business offers top-notch apparel, exceptionally sewn designs and friendly customer service, however; new and existing customers might not. It is important to showcase your strengths, because this will add significant value to the services you provide to customers. Here are some simple ways you can begin adding value to the services your business offers:
Offer Exceptional Customer Service
- Try to gather as much information from your customers as you can at the beginning of the order process. This will help ensure that you can work efficiently and the customer will be pleased with what you deliver.
- Make sure you have set business hours and can be reached either by phone or via e-mail during those hours; you want your customers to feel you are reliable and trustworthy.
- Don’t commit to things you know you won’t be able to deliver. It is better to say no to a customer, than to risk missing a deadline and having them disappointed in the services you offer. Disappointed customers will spread negative feedback to everyone they know.
Host a Customer Appreciation Night
- Choose a night to keep your shop open late. Invite current and potential customers to come and meet with you and mingle with other people in the embroidery and printing business.
- Offer them a chance to see your process in action; set up some hats or shirts to sew or t-shirts to screen print.
- Have your guests register for a drawing, for example, offer to sew or screen print 10 free shirts. Be creative, everyone loves free stuff!
Keep the Dialogue Between You and Your Customers Consistent and Open
- Begin sending monthly newsletters to your customers. This is a great way to keep them informed about all things decorated apparel.
- Be sure to make follow up calls with your customers after an order is complete to gather feedback about how you did, and possibly gain insight that will help you strengthen your process and the services you offer.
- Send a hand-written thank you note–it will speak volumes to establish value with your customers regarding the services you offer.
- Taking these simple steps to increase the value of your services will have a noticeable impact on customer loyalty. Don’t be afraid to get creative in your tactics, for example, we recommend getting to know your competition. You must find out what your competition excels at, so you will be able to successfully position yourself in the industry.
Value Added Embroidery…What You’re Saying
“At A&R Screening LLC we strive for excellence in everything we do. We constantly commit to ourselves and our customers to put out an excellent product. Educating your customers is key. Helping them through the process and being an expert they can go to with questions and concerns helps build a sound and long lasting customer relationship.
In challenging economic times we feel it is of utmost importance to not only maintain but improve customer service and production quality. Our excellent production staff is committed to producing a high quality product that helps to augment already strong customer relationships.”
From
John LaRoy
A & R Sreening LLC
Bridgeview, Illinois, 708-598-2480
What do you think? How do you add value to the services you offer? Start a discussion by posting a comment!
Tags: Business Tips and Tricks, customer service, Economy, marketing, Recession, Word of Mouth
